Rental Data
Rentrak’s home entertainment rental tracking service is the entertainment industry’s preeminent source for measuring consumer rental activity and grosses on over 40,000 film and video game properties from the online DVD rental channel and brick-and-mortar retailers, along with sales figures from previously-viewed product and in-store subscriptions.
Home Entertainment Essentials tracks more than one billion rental transactions each year and is the world’s largest processor of DVD and video game transactions from over 2,500 storefronts across North America.
Our clients are able to monitor, track, and analyze their own and their competitors’ film or video game properties to identify consumer trends, quantify performance, and bench these findings against the broader business sector.
